Fika — which roughly translates from Swedish as drinking coffee, munching sweet treats and chatting — is as much a part of the working day in Sweden as emailing and fixing the printer.
Coffee breaks are so important to the Swedish that even the country’s mega-brand, Ikea, has a paragraph about on its corporate website: “More than a coffee break, fika is a time to share, connect and relax with colleagues. Some of the best ideas and decisions happen at fika.”
It’s like going to the pub in other countries.
“Everything Scandinavian is trendy”